This bag is logomania, inside and out. The front zip pocket features a large PUMA No. 1 Logo print, while the straps also call out the brand in bold fashion with contrasting wordmarks down each side. Inside, the lining is covered with heat-embossed PUMA wording too. An internal slip-in pocket also has room for a device of up to 12 inch, so it's great for when you're on the go. Core Base Backpack